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The Strategy Sandwich
One slice of bread represents your goals. The other - your audience. So what do you put in the middle?
HOW TO BUILD BRAND EQUITY
The one where Katie talks about the 3 pillars of a good brand and how to build brand equity.
MESSAGING LADDERS VS BRAND PYRAMIDS
The one where Katie talks about Messaging Ladders and Brand Pyramids.
WHY WE USE SQUARESPACE
Katie gives us her hot take on using Squarespace as a tool for designing beautiful websites that can grow with your business.
Ten for 2025: predictions fOR MARKETERS
Ten for 2025: Duke Creative Collective’s predictions are in! From colours to fonts to movies and AI tools, our team weighs in on what marketers should expect for the coming year.
Striking a Pose: From Selfies to Self-Expression
Let’s take a trip through time to see how posing has evolved.
5 things to think about before building your marketing plan
It’s January. Do you know where your marketing plan is?
Ten 2024 Duke predictions!
As another year goes by, we look forward and make some fun (and uncomfy) predictions for 2024.
Brander, brand thyself
Ahh differentiation. It can be the stickiest part of the brand equation.
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