SAINT JOHN AIRPORT (YSJ)
In 2024, we were engaged by the Saint John Airport to help them promote their new partnership with PASCAN Airlines, and a new daily air service between Saint John and Halifax.
Our instructions: make sure everyone knows about this new route.
We created a campaign that leaned-in to the value proposition of flying over the Cobequid Pass – what’s your time and safety worth?
Campaign creative promised “more doing, less driving” and reinforced that message for both the business and leisure traveller.
The campaign buy exceeded all target metrics, using a multi-channel approach which targeted audiences in the Saint John and Halifax areas.
