UPTOWN SAINT JOHN
In 2024, we were asked by Uptown Saint John, Saint John’s Business Improvement Association (BIA), to help them celebrate the micro-neighbourhoods in Saint John’s uptown area.
We responded with a reel for each season, each one celebrating a different slice of Uptown in all its glory.
It was a small-scale initiative with a lot of engagement. In fact, they racked up some seriously positive sentiments and loads of views.
These reels are four tiny love stories dedicated to the streets, shopkeepers and citizens of Saint John.