Duke partnered with CCGoodwin Consulting (Saint John) and PHD Media (Toronto) for the development of the 2022-23 UNB is here campaign. We worked together to build a powerful and fully integrated set of marketing deliverables to build UNB’s reputation and support student recruitment.

Building on the UNB is here platform, Duke developed creative assets for awareness, consideration, and lead generation, zeroing in on the brand drivers by telling stories of impact: namely, how UNB students, faculty, and alumni are changing the world. From OOH digital posters to TikTok videos, cinema ads, airport banners, and digital ads, we carefully aligned each creative asset to match up with our target audience groups.