DEBT SOLUTIONS THAT STICK
For more than 25 years, Credit Counselling Services of Atlantic Canada has served clients at 7 offices throughout Atlantic Canada.
Duke partnered with them for a full rebrand including brand architecture, tone of voice and renaming, brand book, audience and persona development, website overhaul, launch marketing campaign, and creative development of all marketing assets.
Most importantly, we gave them a new research-validated repositioning, differentiating them from Licensed Insolvency Trustees offering quick and too-often repeated bankruptcy solutions.
SOLVEYOURDEBTS.com
RESULTS
By differentiating their brand and creating a unique and authentic brand voice, customer engagement increased.
Within a week of the launch, new customers were calling their 1-800 line citing the new key messages: “I want to conquer my debt.”
