SOLVEYOURDEBTS
.com

For more than 25 years, Credit Counselling Services of Atlantic Canada has served clients at 7 offices throughout Atlantic Canada.

Duke partnered with them for a full rebrand including brand architecture, tone of voice and renaming, brand book, audience and persona development, website overhaul, launch marketing campaign, and creative development of all marketing assets.

Most importantly, we gave them a new research-validated repositioning, differentiating them from Licensed Insolvency Trustees offering quick and too-often repeated bankruptcy solutions.

RESULTS

By differentiating their brand and creating a unique and authentic brand voice, customer engagement increased.

Within a week of the launch, new customers were calling their 1-800 line citing the new key messages: “I want to conquer my debt.”

Logo of Credit Counseling Services of Atlantic Canada, Inc., featuring an orange square with a stylized arrow and ribbon graphic, and text in teal and orange. The logo morphs and the name of the business changes to Solve Your Debts.com
Examples of the Solve Your Debts on a laptop, tablet, and phone
Solve Your Debts .com booklet examples
  • A smiling elderly man with white hair, glasses, and a beard wearing a light gray shirt standing against a green background with a large number 1 and text that reads 'Set up your free counseling sessions.'
  • A smiling older woman with curly gray hair, glasses, and a teal top standing against a yellow background with overlapping orange geometric shapes, alongside text that reads '2 Assemble Your Financial Information'.
  • Smiling woman wearing a denim jacket and blue patterned scarf, standing against a yellow background with text encouraging discussion with a counselor.
  • A man with dark hair and a beard wearing a white T-shirt, looking at the camera against a grey background with text that reads 'Eliminate Debt and Start Saving.'
  • A woman with short curly hair and earrings looking at the camera with a slight smile, on a teal background with text that reads 'Reduce Stress and Enjoy Life Again!'
Two digital advertisements for SolveYourDebts.com, one featuring a woman with short curly hair and the other a man with a beard, both promoting debt solutions in English and French.
MORE RECENT WORK