In 2025 we met a terrific couple who were in the process of moving their artisanal loose-leaf tea business from Nova Scotia to Saint John.

They wanted to rebrand the company and develop new packaging labels to modernize their look and pay homage to the super-high tides in their new home.

RISING TIDE TEA

We completed a brand scan, brand pyramid, and mood-boards to help us create a graphic strategy for their new identity. We then developed a new logo system and look/feel – including fonts, colours and photography guidance.

Then we created a user-friendly pair of labels they could overprint to easily package their own product.

A cup filled with dried herbs and flowers, with an overlay of a colour palette each with a label reading Salted Slate, Rising Tide, Tea Cloud, Dried Root, Green Sencha, and Earth.
Person pouring hot water into a glass teapot filled with tea and herbal ingredients, on a gray cloth.
A woman with long red hair and a gray beanie smiling at a man with a beard, holding a gray mug, by the rocky shoreline.
Dried tea leaves in a wooden spoon, scattered on a dark surface.
Foam from ocean waves on a sandy beach at sunset
Rocks on a shoreline with foamy ocean waves crashing against them.
Person holding a speckled white ceramic mug filled with tea, garnished with a cinnamon stick.
Close-up view of a rough, textured rock face with various sized stones and earthy tones.
A packet of Rising Tide black tea labeled English Breakfast with loose tea leaves spilling out to the left and above the packet on a white background.
A paper shopping bag hanging in a store with the logo 'Rising Tide Tea' printed on it. The background shows shelves with tea and food products and a counter in the store.
Close-up of a person wearing a green apron with the text 'Rising Tide Tea' and a leaf graphic, over a white T-shirt.
Storefront with two large posters for Rising Tide Tea, one showing ocean waves on rocks and the other depicting a person pouring tea from a glass teapot
MORE RECENT WORK