In 2025 we met a terrific couple who were in the process of moving their artisanal loose-leaf tea business from Nova Scotia to Saint John.
They wanted to rebrand the company and develop new packaging labels to modernize their look and pay homage to the super-high tides in their new home.
RISING TIDE TEA
We completed a brand scan, brand pyramid, and mood-boards to help us create a graphic strategy for their new identity. We then developed a new logo system and look/feel – including fonts, colours and photography guidance.
Then we created a user-friendly pair of labels they could overprint to easily package their own product.
