REBECCA ALDERNET ART
In 2024, we were engaged by the organizer of Paddlefest to help with brand refresh and marketing for the music and nature festival.
We wanted the new brand look to be friendly and accessible. The introduction of abstract freehand doodles in super punchy colours bring the brand to life. Inspired by sound and nature, these doodles serve as visual anchors, creative a cohesive and dynamic identity.
The colour palette is bright, friendly and a nod to the nature that surrounds us.
We created a number of Canva templates for the client to use on social media, showcasing exactly how to use the doodles as wallpaper and graphic elements. We designed signage, swag, posters and the festival schedule, and we photographed the event to ensure the client has lots of content for the future.