POSITIONED FOR PERFORMANCE

THE MODERNIZATION OF PORT SAINT JOHN

Port Saint John asked us to help pivot their Modernization project from an infrastructure story to a value story. We quickly landed on a fresh tagline designed to invite new business in a logistics world burdened by a low-performing supply chain: Positioned for Performance.

Our work included:

• brand strategy recommendations

• key message statements

• digital advertising

• website development

• graphic design and animation

• copywriting

RESULTS

Difficult concepts made accessible for all audiences using graphics and animations.

Port SJ weaved Positioned for Performance into their core brand messaging. 

Updated Port Saint John website presented on three laptop screens
example of social media ad for Port Saint John
example of social media ad for Port Saint John
example of social media ad for Port Saint John
example of social media ad for Port Saint John
example of social media ad for Port Saint John
example of social media ad for Port Saint John