In 2024, we were engaged by the organizer of Paddlefest to help with brand refresh and marketing for the music and nature festival.

We wanted the new brand look to be friendly and accessible. The introduction of abstract freehand doodles in super punchy colours bring the brand to life. Inspired by sound and nature, these doodles serve as visual anchors, creative a cohesive and dynamic identity.

The colour palette is bright, friendly and a nod to the nature that surrounds us.

PADDLEFEST 2024

We created a number of Canva templates for the client to use on social media, showcasing exactly how to use the doodles as wallpaper and graphic elements. We designed signage, swag, posters and the festival schedule, and we photographed the event to ensure the client has lots of content for the future.

A circular logo for Paddle Fest 2024 with abstract doodles of water, waves, squiggles and stars.
Green logo for Paddle Fest 2024 featuring abstract water, waves, and paddle imagery.
Orange graphic with the text Paddle Fest 2024 inside a circle, surrounded by abstract shapes, stars, and squiggles.
Digital graphic promoting the 2024 Paddle Fest with abstract shapes and text in a circular design.
Bright yellow background with an orange circle logo for Paddle Fest 2024, featuring abstract shapes and playful design elements.
Pink logo with the words 'Paddle Fest 2024' and various abstract shapes and symbols.
Black sweatshirt with colorful logo that reads 'Paddle Fest, Music & Nature Festival' with abstract shapes of leaves, mountains, and waves.
Black T-shirt featuring a circular logo with the text 'Paddle Fest' and smaller text 'Music & Nature Festival' inside it, and various abstract shapes.
Colorful event brochure for PaddleFest 2024, featuring schedules, activities, and sponsors for a music and nature festival in a vibrant, abstract design.
Poster for Paddlefest 2024 music and nature festival featuring various performers and activities at St. Andrews, promoting paddleboarding and community events.
Announcement for Paddle Fest 2024 indicating a 3-day event
A social media post with a pink background, green leaves in the top left corner, and yellow circles. The text reads: "passes NOW ON SALE!" with the first word in white, "NOW" in purple, and the rest in yellow and purple.
Two musicians performing on stage, one singing into a microphone and playing guitar, the other slightly blurred in the background.
A man with curly hair and a beard wearing a red hat and dark plaid shirt, playing a brass trumpet on stage with a microphone nearby, illuminated by purple and red stage lights.
Female musician with short red hair singing into a microphone while playing an acoustic guitar on stage.
A young man singing into a microphone on stage, surrounded by red and purple lights.
A woman with blonde hair and glasses singing into a microphone while playing a guitar on stage with purple lighting.
A man playing an electric guitar on stage, with curly hair, wearing earrings and a blue shirt.
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