NEW BRUNSWICK CRIME STOPPERS
In New Brunswick, more than 50% of all tobacco products sold are illegal, and that means funds that could be going to support healthcare and other government services are being funnelled into the hands of organized crime.
The RCMP reports that profits from illegal tobacco fund human trafficking, violent crime, and illegal drugs in New Brunswick communities.
New Brunswick Crime Stoppers asked us to help them develop a bilingual social media campaign to reach smokers with this important message: the cost to our community is too much to bear.
We deployed a digital campaign on 7 social media channels over 3 months, and achieved 4x META click through estimates, and massive engagement across all platforms. The campaign achieved a 68% lift in tobacco-related tips received.
