kings Regional Service Commission Regional Brand Development Survey Name * First Name Last Name Email * What is your connection to the region: Are you excited about participating in growing this brand platform? Let us know what excites you about the plan! We proposed that the Kings Regional Service Commission is selling “A rural area of exceptional beauty, offering well-crafted simple pleasures, outdoor adventures and experiences, and a warm countrywelcome.” Please take a moment to reflect on this and answer the questions below. On a scale of 1-10, how well do you feel the visitor experience is represented by this definition of the area? 1 2 3 4 5 6 7 8 9 10 On a scale of 1-10, how likely are you to describe the area in the same way? 1 2 3 4 5 6 7 8 9 10 On a scale of 1-10, how strongly do you believe this is an accurate depiction of a visitor’s experience in the area? 1 2 3 4 5 6 7 8 9 10 Take a look at the brand pyramid on the right. On a scale from 1-10, how authentically true do you feel the brand pyramid is to our region’s visitor experience? 1 2 3 4 5 6 7 8 9 10 Do you feel as though this is an accurate representation of the tourism potential in the area? Yes No Please explain! Do you believe that this value proposition is true today? Yes No Maybe Do you believe that it will remain true in years to come? Yes No Maybe Take a look at Moodboard #1 on the right. Do you feel this is a good match for the region? Yes No Why? On a scale of 1-10, how much do you personally like this option? 1 2 3 4 5 6 7 8 9 10 On a scale of 1-10, how good of a fit is this feel for the brand platform? 1 2 3 4 5 6 7 8 9 10 Take a look at Moodboard #2 on the right. Do you feel this is a good match for the region? Yes No Why? On a scale of 1-10, how much do you personally like this option? 1 2 3 4 5 6 7 8 9 10 On a scale of 1-10, how good of a fit is this feel for the brand platform? 1 2 3 4 5 6 7 8 9 10 Take a look at the three logo options on the right. From a visual standpoint without considering the name - which is your favourite? #1: Bliss Valley #2 The Grand Valley #3 The Big Valley Why? Which is your favourite name option for the region #1: Bliss Valley #2 The Grand Valley #3 The Big Valley Why? Thank you! Moodboard #1 Moodboard #2
