kings Regional Service Commission

Regional Brand Development Survey

Brand pyramid with five levels, illustrating different benefits of a destination brand. Level 1: Salience, prominence as a visitor destination in Sussex. Level 2: Functional benefits, features like outdoor adventures and farm-to-table cuisine. Level 3: Emotional benefits, slow-paced experiences and warm country welcome. Level 4: Rewards, filling and recharging your cup. Level 5: Essence, cultivated refreshment and the enduring point of difference.

Moodboard #1

A collage of nine images related to community events, sustainability, travel, and nature, featuring banners, stamps, and illustrations.

Moodboard #2

A collage of nine images: a sign promoting insect monitoring technology, various skateboarding stickers, patches, a street view of a historic downtown district, a logo for 820 Flies and Outfitters, a cowboy craft beer logo, a mural depicting a stylized townscape, and a hand holding a vintage style postcard from the Hilltowns.
Logo with the text 'BLISS VALLEY' in large dark green letters, with a stylized wave underneath. Below, an orange banner with white text reads 'SUSSEX, NB'.
Text saying 'The Grand Valley Norton, NB' with 'The' and 'Norton, NB' in light green and 'Grand Valley' in dark green.
Text logo reading 'The Big Valley Lower Millstream, NB' with 'The Big Valley' in large, bold, green letters and 'Lower Millstream, NB' in smaller, orange letters below.