kings Regional Service Commission

Regional Brand Development Survey

A pyramid diagram illustrating the key components of a destination brand. The bottom level, labeled 01, is 'SALIECE' with a focus on prominent features and the Sussex region. The second level, labeled 02, is 'FUNCTIONAL BENEFITS' highlighting natural beauty, outdoor adventures, and local activities. The third level, labeled 03, is 'EMOTIONAL BENEFITS' emphasizing gentle pleasures, memorable experiences, and warm welcomes. The fourth level, labeled 04, is 'REWARDS' featuring satisfaction from fulfilling the destination's offerings. The top level, labeled 05, is 'ESSENCE,' representing cultivated refreshment and the enduring point of difference. Additional notes specify that 'cultivate' means to prepare or improve, and 'refresh' means to stimulate or restore.