In 2024 the Kings Regional Service Commission asked us, in partnership with Gail Bremner & Associates, to develop a tourism brand for their new Destination Marketing Organization.
Our work included: a competitive scan, brand and audience research, and consultation with tourism operators in the region. We then built upon this research foundation, creating the brand DNA, tone of voice (including name), and look and feel (including logo).
FUNDY FOOTHILLS
In 2025 we continued our engagement, assisting with a brand implementation effort which included: marketing strategy development, photo and video content collection, editorial strategy and social media content creation, website development, and brand activation materials including: t-shirts, ball caps, flags, pennants and a regional map. We also supported the effort with a photo contest and brand activation at the Atlantic Balloon Fiesta.
