In 2024 the Kings Regional Service Commission asked us, in partnership with Gail Bremner & Associates, to develop a tourism brand for their new Destination Marketing Organization.

Our work included: a competitive scan, brand and audience research, and consultation with tourism operators in the region. We then built upon this research foundation, creating the brand DNA, tone of voice (including name), and look and feel (including logo).

FUNDY FOOTHILLS

In 2025 we continued our engagement, assisting with a brand implementation effort which included: marketing strategy development, photo and video content collection, editorial strategy and social media content creation, website development, and brand activation materials including: t-shirts, ball caps, flags, pennants and a regional map. We also supported the effort with a photo contest and brand activation at the Atlantic Balloon Fiesta.

Fundy Foot Trails logo with stylized wave design.
Computer monitor displaying the website for Funky Foothills with aerial view of a farm with green fields and buildings.
Two smartphones displaying different screens of a local community app. One shows upcoming events with images of a person walking in striped pants and a woman playing golf, titled 'Things to Do'. The other shows a list of activities like mountain biking and visiting a nursery in Fundy Foothills, with a yellow button labeled 'More Things to Do'.
Green triangular street sign reading 'Fundy Foothills New Brunswick' with a white border and stylized waves or hills graphic.
Green and white outdoor pennant banner for Fundy FootHills in New Brunswick with stylized wave logo.
Open brand guide booklet titled "FUNDY FOOTHILLS BRAND GUIDELINES" with landscape photograph of rolling hills and fields, placed on a pastel green background.
A roll of decorative stickers with green and yellow designs and the phrases "Reach for the Skies," "Fields of Possibility," and "A Breath of Fresh Air," placed on a light teal background.
A rustic wooden barn by a large body of water, with green hills in the background and a blue sky overhead.
Woman in white sleeveless top and black skirt tees off on a golf course with a driver club, with green grass, trees, and a blue sky in the background.
A scenic landscape of rolling green hills with vineyards, farmland, a dense forest on the hillside, a lake in the background, and a few farm buildings and houses.
Scenic view of a rural landscape featuring a vineyard with rows of grapevines, a small white house with a red roof, surrounded by green grass and trees, with hills and a blue sky in the background.
Aerial view of a large river with multiple branches winding through lush green wetlands and forested hills in the background under a partly cloudy sky.
Aerial view of a winding river flowing through a lush green wetland with trees scattered across the landscape, surrounded by rolling hills and a small town in the distance under a partly cloudy sky.
A ferry sailing on a large body of water with a tree-lined shoreline in the background.
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