FINFO
In 2026 the Financial and Consumer Services Commission of New Brunswick asked us to help them create a brand awareness campaign to support the launch of their new consumer education brand, Finfo.
We knew we needed to develop a creative platform that was memorable and accessible – an easy on-ramp to engage New Brunswickers – to facilitate the beginnings of a long-term relationship.
Our goal was to create and build awareness over four campaign flights, and lay a foundation for social media audiences and newsletter subscriptions to allow for two-way ongoing communication with those seeking improved financial literacy and improved confidence when making financial decisions.
