Duke was pleased to create a suite of four beautifully detailed visitor guides for the Saint John Region. The guides come in paper and digital formats and include Google Maps itineraries, scannable QR codes, and custom illustrations and community-sourced photography. They contain a treasure hunt of over 200 well-known and hidden gems in our region in the following four categories: the great outdoors, food and drink, history and culture, and art, craft, and retail.

Images and recommendations sourced from the community allowed residents to be local ambassadors, and their shares and stories – often using our suite of bespoke animated GIPHY stickers – resulted in enormous social media engagement and reach. These visitor guides created authentic, meaningful, and exciting experiences for visitors and locals travelling in their own backyard.