True North Seafood Creative Direction & Copywriting

Client

Dec. 14

Videos for distribution on social media can take all forms - from something cheap and cheerful you film on your phone, to a full-scale production. The common denominator is that they must build brand.

True North Seafood asked us to work with their in-house production resource and marketing team to create a series of cinematic videos to celebrate Canada’s 150th birthday, and then followed that up with two more videos: one to celebrate American Thanksgiving and another to celebrate Christmas. Every creative concept was built to reinforce their status as a proudly Canadian, family-owned global company.

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Our role on these projects was to provide creative direction, scriptwriting and project management support ranging from casting to location scouting, prop sourcing to food styling. We filmed on location in New Brunswick and Nova Scotia - and won a copywriting award along the way.

Duke Creative Collective

True North Seafood Creative Direction & Copywriting

Videos for distribution on social media can take all forms - from something cheap and cheerful you film on your phone, to a full-scale production. The common denominator is that they must build brand.

Katie reaches the Boiling Point…

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