2023 Marketing resolutions

The start of a new year has all of us thinking about what we’re doing well, what could be better, and what lies ahead. Below are three resolutions to add to your radar for top-notch marketing in 2023.

BE AGILE
In the world of public relations, technology, and memes, reactivity is essential. Maintaining space for quick responses to your community, or capitalizing on the TikTok sound of the week, is a key function of proactive marketing efforts. Increase your responsiveness with routine social feed check ins, minimize barriers to quick content creation, and be transparent about expected response times if you’re in a pinch.

EMBRACE TRENDS THAT FEEL AUTHENTIC TO YOU
Digital trends are cycling faster than ever, but that doesn’t mean there aren’t important lessons learned from each one. Let new video, design, and colour trends inform your client work and your own marketing materials to ensure your work looks and feels modern. That doesn’t mean jumping onto every viral sensation, but thoughtfully incorporating factors that fit you and your business will help you stand out this year.

DECLUTTER
We’re letting go of things that aren’t serving us anymore. Take inventory on what needs to stay, what needs to go, and what can be improved upon. This might include tech upgrades, more efficient software, or physically decluttering your workspace. Be sure to include as many or as few team members required to do some thorough housekeeping! 👏🏻

The world of marketing is fast-paced and ever-changing, so our best advice for 2023 is this: be open to changing course. Plan to replan as the year progresses. Enjoy your next trip around the marketing cycle! ☀️