CASK & KETTLE BREWING COMPANY

In 2019 our friends at Cask & Kettle Gastropub asked us to help them with a logo for a new venture: a microbrewery.

We developed a sub-brand for the new brewery that leveraged their existing identity, and created a series of beer labels for their new product offerings.

The labels each featured a character attached to the history of their flagship location on Prince Willam Street – the architect who designed the building (John Dunn), a visitor to the hotel that once occupied the space (Lady Aberdeen), a turn-of-the-last-century purveyor of beer and spirits (Mickey Finn), as well as a tough local lawyer and his friendly alter-ego (Slippery Bill/Sweet William).

RESULTS

As each beer was introduced in the restaurant we rolled out an introduction poster and social media post telling the story of its namesake. The brews each created a lot of social media engagement for the restaurant.

In fact, when the owners opened a new location, they decorated it using large posters of the beer labels.

Black and white circular logo of Cask and Kettle Brewing Company with a hop cone illustration inside, surrounded by hop flowers and leaves on a white background.
Five bottles of craft beer with colourful labels featuring vintage illustrations of historical figures, each label indicating different beer styles and names.
A bottle of John Dunny's IPA beer and a glass filled with beer, with text promoting the Cask and Kettle Brewing Company and introducing John Dunn.
Promotion for Lady Aberdeen Irish Red beer, featuring a bottle and a glass with the Cask & Kettle Brewing Co. logo, against a dark wooden background.
Two beer bottles on a wooden surface with a blurred bar background. The left bottle features a label with a Victorian gentleman and dark purple, yellow, and white colors, titled 'Sweet William's Honey Wheat Ale.' The right bottle features a label with another Victorian man and teal, black, and white colors, titled 'Slippery Bill's Pub Ale.' The top of the image has white text that says, 'Two personalities. One legendary Saint John character. Enjoy together.' The bottom includes the company logo and the text, 'Ask your server for details.'
A promotional image featuring a glass of beer and a beer bottle from Cask & Kettle Brewing Company, with text introducing Mickey Finn as the newest family member, and a dark wooden background.
MORE RECENT WORK